Creative best practices for podcast ad readsAfter thousands of ad reads, here is what we’ve learned.
How I ensure tens of millions of printed pieces get where they are supposed to each monthIt’s complicated, but we’ve got the process down to ensure there’s no chance of a mistake.
Can brands targeting a 55+ audience acquire new customers on podcasts? Definitely, but there are unique factors you need to account for.
How to do creative testing in offline marketingA/B testing has been around since the beginning of advertising, but how do you use digital tools to inform offline ad creative?
What we’ve learned marketing to seniors for nearly 20 years Dozens of brands. Hundreds of campaigns. Tons of learnings.
Why even use a podcast agency? Before I started at Incremental Media, I asked myself the same question. Now I know the answer.
The attribution you can (and cannot) get from package insertsThe attribution is very similar to podcasts, but there’s some upfront work to getting the attribution right.
How to do podcast attribution the right wayYou get both online and offline signals. The key is how you marry that information together.
Want to insert other brands into your packages? Here's how. Inserts are a great, relatively low-lift way to drive incremental revenue.
What are package inserts and how do they differ from direct mail?Both are forms of offline marketing, but they differ in many ways, from cost to targeting to creative format.
The top 10 things I've learned about podcast advertisingIt's as unique of a media channel as there is in advertising, but if you put in the time and effort it can be a powerful channel.
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